Super League announced the acquisition of Supersocial, a production studio and creative agency that has been a pioneer on the Roblox platform since its founding in 2020 by Yonatan Raz-Fridman, Pedro Romi, Luiza Justus, and Tatiana Wlasek. With this accretive acquisition, Super League expands its roster of partnerships and reinforces the Company’s mission to connect brands with passionate consumer audiences through the power of play. “We are honored to be trusted by Supersocial’s partners as their new stewards in such an important, fast-growing space as it begins to demonstrate attributable, meaningful business outcomes for brands,” said Matt Edelman, CEO and President of Super League. “Consumers across every demographic play video games. Brands who want to win those hearts and minds need to be playable. Yon and his team have always understood the importance of leaning into play. It will be a joy to build upon what they have created.”
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