Super League Enterprise acquires stake in Roblox experience My Avatar!

Super League (SLE) announced it has acquired an ownership interest in My Avatar!, a Top 25 shopping experience on Roblox (RBLX). “Our strength is helping brands engage the most relevant audiences of gamers across the most vibrant gaming and digital media platforms. My Avatar! offers a distinctive player experience that is particularly well-suited for brand integrations. We’re grateful to THINK DIFFERENT for the partnership and excited to continue building our Strategic Properties initiative by backing proven, revenue-generating experiences that expand our inventory and contribute to long-term value creation for shareholders,” said Matt Edelman, CEO of Super League. My Avatar! currently maintains over 800,000 daily active users and features an integrated loyalty system. The terms of the acquisition were not disclosed.