Citizens analyst Andrew Boone downgraded StubHub (STUB) to Market Perform from Outperform without a price target The firm expects the company’s competition “to be more robust” in 2026, limiting its share gains and increasing marketing spend. Citizens reduced estimates for StubHub “materially” and downgraded the shares. With Vivid Seats (SEAT) claiming it stabilized share gains in September and October, competition for StubHub “looks like it will continue next year,” the analyst tells investors in a research note. StubHub also faces difficult compares in the first half of 2026 from its heightened search spending earlier in the year, adds Citizens.
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