Starbucks unveils new Starbucks Rewards program

Starbucks (SBUX) Coffee Canada unveiled its new Starbucks Rewards program. The updated Starbucks Rewards program will launch on March 10, introducing a new tiered structure with three levels-Green, Gold and Reserve. “We’re redefining the industry with customer-focused benefits that set a new standard and ignite fandom. Starbucks Rewards has always been about creating connection, and we’re evolving the program based on what our members told us matters most, offering faster, more meaningful benefits that make them feel appreciated,” said Tressie Lieberman, Starbucks global chief brand officer. “This evolution is a key milestone in our Back to Starbucks strategy and will reinvigorate what it means to be a Starbucks Rewards member.”