Starbucks (SBUX) CEO Brian Niccol has been making changes to revamp the company, with the goal of providing customers in the U.S. with premium-priced, unique drinks in a coffeehouse environment, but at a fast-food pace, Julie Creswell of The New York Times reports. While some moves have been welcomed and others have caused confusion, the company’s most pressing problem, bringing customers back, is going to take time.
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