Stagwell launches ‘The Machine’ agentic operating system

Stagwell (STGW) announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive. The Machine enhances the data systems and tools marketers already use, including Figma, Slack, Teams, Adobe, and performance dashboards. The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell’s agencies, products and data. With The Machine, every brief, creative asset and media plan feeds a system that learns, adapts and compounds. Each campaign makes the next one faster, smarter and more effective.