Stagwell appoints Lena Petersen as chief brand, communications officer

Stagwell (STGW) appointed Lena Petersen to the role of Chief Brand and Communications Officer. Petersen will lead Stagwell’s Brand and Communications team, driving the global network’s brand identity, amplifying executive visibility, shaping next-level internal and external communications, and more. She will report directly to Mark Penn, Chairman and CEO of Stagwell. Most recently, she held senior leadership roles at Sugar23 and MediaLink, a UTA Company, where she advised top brands and executives on growth strategy, brand transformation, and cultural relevance. Petersen will succeed Beth Sidhu, who is transitioning to the role of CEO at SPORT BEACH-the global platform advancing business at the intersection of sport and culture.