Sprout Social unveils Trellis AI agent

Sprout Social (SPT) launched Sprout AI, anchored by its new proprietary AI Agent, Trellis. Trellis is the conversational agent that leverages Sprout AI to instantly turn billions of unstructured social data points into actionable business answers and transform social media into an enterprise-wide intelligence system. The world’s most valuable intelligence, including real-time customer sentiment, market trends, and competitive insights, is often buried in the flood of social data, leaving businesses slower to adapt and react. This launch provides a fundamental shift in how quickly and effectively organizations can access social intelligence. Sprout’s agentic AI is designed to move beyond assistive, task-based assistance to a proactive, enterprise-ready system that accelerates complex analysis and delivers immediate, strategic insights for better outcomes across everything from product innovation to risk management.