Sprinklr, CreatorIQ announce strategic partnership

Sprinklr (CXM) and CreatorIQ announced a strategic partnership and integrated solution connecting creator intelligence with enterprise social systems. The company said, “Sprinklr and CreatorIQ’s new partnership delivers an integrated solution and a more connected operating model for enterprise marketing – linking creator intelligence, social media management, and paid amplification within a unified ecosystem. The Creator Graph, CreatorIQ’s proprietary intelligence infrastructure that processes 123M creator posts per day, will feed directly into Sprinklr’s enterprise social media reporting environment, enabling brands to assess creator, organic, and paid performance in one place and better understand their impact on revenue and growth. “