Spotify (SPOT) has partnered with NAVER Corp, Korea’s leading digital platform, to bring new integrations and offers to millions of listeners. “Since launching in Korea, Spotify has been focused on connecting fans with the music and creators they love through our world-class personalization and discovery features,” said Gautam Talwar, General Manager, Spotify, Asia Pacific. “Partnering with NAVER, whose services are woven into the fabric of everyday digital life in Korea, enables us to bring those experiences even closer to listeners, helping them find the right music for every mood and moment.” This partnership marks a major milestone for Spotify Korea, embedding the Spotify experience directly into NAVER’s platform across Search, Maps, and NAVER+ Membership, the company said. Spotify has also partnered with Felix of Stray Kids as the ambassador for the launch campaign. Spotify is now available within NAVER Maps, allowing users to access music playback directly in the Maps interface.
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