Spotify introduces ‘Reserved’ ticketing experience for eligible subscribers

Spotify (SPOT) stated in a blog post: “Getting concert tickets today can feel like a race you’re set up to lose… We think there’s a better way. Introducing Reserved, a new experience for eligible Spotify Premium subscribers (ages 18+), starting in the U.S., with more markets to follow. With Reserved, Spotify will identify an artist’s most dedicated fans and hold two tour tickets for them. No racing against thousands of other fans, no hunting for codes, just a reserved window to purchase before tickets are on sale to the general public. You show up for the artist, Spotify shows up for you. No added fees from Spotify, and more of an artist’s truest fans will end up in the crowd where it matters most.”