In a company blog post, Spotify (SPOT) said, “Recommendations have always been at the heart of the Spotify experience. Friends and family share their favorite music, podcasts, audiobooks, and more from Spotify millions of times each month. That’s because word of mouth is one of the most powerful ways for people to discover their next favorite track. Spotify users have told us they want a dedicated space within the app to share songs, podcasts, or audiobooks they’re excited about with friends and family, and an easy way to keep track of recommendations. For artists, authors, and creators, easier sharing means more word-of-mouth recommendations and helps create new fans. Our goal is to give users what they want and make those moments of connection more seamless and streamlined in the Spotify app. That’s why, beginning this week, Messages will start rolling out to Free and Premium users aged 16 years and older in select markets on mobile devices.”
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