SEGG Media (SEGG) announced the official launch of Sports.com Studios in Mexico, a new regional hub for sports and entertainment content in LATAM. The initiative is designed to power engagement across SEGG Media’s ecosystem while directly supporting the expansion and growth of SEGG Media’s operations in Mexico. Sports.com Studios is SEGG Media’s content engine. It has been created to produce fast-growing, scalable, and locally relevant sports programming. As its first major project, Sports.com Studios will premiere the original sports reality series “Maximo Futbol” on September 30. The Spanish-language series will be available exclusively through Sports.com. While the program is targeted toward the Mexican market, distribution will be global. The series will feature top athletes from across Mexico, including the celebrated UVM Lynxes collegiate team. The initial production is backed by leading brand sponsors such as Samsung, Wilson, and JAC.
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