Sportradar expands multi-year agreement with Hard Rock Bet

Sportradar (SRAD) announced it has deepened its multi-year agreement with Hard Rock Bet, adding official PGA Tour and Ultimate Fighting Championship data, odds, and in-play betting capabilities to its existing suite of services in the U.S. Hard Rock Bet Sportsbook players will benefit from new in-play offerings for the PGA Tour, rights Sportradar acquired through its IMG Arena acquisition, including dynamic micro markets such as hole winner and hole score. These new markets are complemented by advanced visualizations, featuring a real-time leaderboard with play-by-play commentary, 3D shot tracking for every hole, and automated insights throughout each round. For UFC events, Hard Rock Bet users will gain access to an expanded range of in-play micro markets, including strikes attempted and landed, as well as takedowns, alongside a live match tracker with in-fight statistics, official branding, and fighter imagery, creating a data-driven fan experience.