Sportradar, Betfred expand agreement

Betfred has extended and expanded its agreement with Sportradar (SRAD). As part of the agreement, Sportradar will upgrade the retail platform technology underpinning the operations of Betfred’s 1,300 retail outlets nationwide. Under the terms of the agreement, Sportradar will oversee continuous improvements to the Betfred retail platform. Furthermore, the technical framework allows Betfred to integrate a multitude of Sportradar’s products and services to deliver a in-shop experience.