S&P Global Mobility: August U.S. auto sales projected to reach 1.43M units

August 2025 U.S. auto sales are projected to reach 1.43M units, according to S&P Global Mobility. This would translate to an estimated sales pace of 15.8M units, down slightly from the 16.4M-unit pace in July but the second consecutive month of advancing sales from the mild May-June results. “Auto demand in August is expected to carry some of the current momentum, as electric vehicle sales continue to support monthly volumes in advance of the September 30th expiration of federal EV incentives,” said Chris Hopson, Principal Analyst, S&P Global Mobility. “At the same time automakers continue to raise incentive levels and there are signals that credit conditions are loosening. While good for short term boosts, these signs also point to supports enhanced when underlying demand is weakening.”