Southwest price target raised to $35 from $30 at Susquehanna

Susquehanna raised the firm’s price target on Southwest (LUV) to $35 from $30 and keeps a Neutral rating on the shares as part of a Q3 earnings preview for the airlines group. The U.S. airline industry is in the “early-to-middle innings of a wholesale change,” driven by product de-commoditization via a technology-driven merchandising platform. Susquehanna continues to highlight United Airlines (UAL), Delta Air Lines (DAL) and Alaska Air (ALK) as best positioned to benefit from this trend.