Sony Interactive Entertainment acquires Cinemersive Labs, terms not disclosed

Sony (SONY) Interactive Entertainment announced that it has entered into an agreement to acquire Cinemersive Labs, a UK-based machine learning and computer vision company. Founded in 2022, Cinemersive Labs brings together a specialized team with deep expertise in computer vision and machine learning. Following the acquisition, the Cinemersive Labs team will join SIE’s Visual Computing Group and contribute to the company’s broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players, SIE said.