Society Pass, Thoughtful Media Group launch TMG Social

Society Pass (SOPA) and its subsidiary, Thoughtful Media Group announced the launch of TMG Social, TMGX’s live commerce digital retail advertising platform in Thailand, as part of efforts to capture significant market share of what Bain & Company projects is a $90B social commerce market, and redefine the live commerce experience in SEA. Kriangkrai Chaimonglol, CEO of TMGX, explains, “Our strategic focus remains on core sectors where TMGX has built a robust portfolio of clients over the years, including fast-moving consumer goods, Beauty & Wellness, Personal Care, and Food & Beverage. With this specialized expertise, TMGX projects a revenue target of $10M in 2026 specifically from our TMGX Social business unit. TMGX’s Live Selling services deliver clear and measurable digital marketing results through real-time conversions. We prioritize performance and transparency by tracking gross merchandise value for every sales campaign. This data-driven approach empowers brands to further refine and develop their sales and marketing strategies for long-term sustainability.”