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Snowflake, Acxiom partner on AI-powered marketing data infrastructure

Snowflake (SNOW) and Acxiom, the connected data and technology foundation of Interpublic Group (IPG), announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands’ Snowflake environments.

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