Snapchat hits over 250M monthly active users in India

Snap (SNAP)chat announced its community in India has grown to over 250 million monthly active users, which it calls “a significant milestone.” In a post to its newsroom, the company stated: “This growth highlights Snapchat’s strong connection with young users nationwide, making India a leading global growth market for the platform. The India digital opportunity is massive, and Snapchat India is strategically poised to capitalise on this growing opportunity by bringing culturally relevant experiences to Indian audiences through local content initiatives, partnerships, and maintaining a dedicated focus on regional creators through Spotlight and Stories. Looking ahead, Snap’s vision in India is to build a sustainable business by growing and nurturing its community, strengthening trust with advertisers by delivering business value, supporting vibrant storytelling via Spotlight and Stories, and fostering a thriving AR developer ecosystem.”