Snail (SNAL) recapped a strong performance during the Steam Winter Sale, which ran from December 18 through January 5. The results underscore the Company’s ongoing strategy of pairing major seasonal promotions with timely content launches to drive discovery, engagement, and long-term portfolio growth. The Winter Sale was anchored by the December 18 launch of ARK: Lost Colony, the newest DLC for the ARK franchise. During the promotional period, ARK: Survival Ascended recorded a 10.9x increase in average daily units sold compared to the previous 30 day non sale period. Concurrently, Bellwright’s Maiden Voyage update released just before the sale, introducing new players to the survival sandbox during a period of high visibility.
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