Smithfield Foods (SFD) announced a new integrated agency team. “This is an exciting moment for our brands,” said Brendan Smith, chief marketing officer at Smithfield Foods. “We have long been part of how people prepare, gather and share meals. This partnership builds on that legacy while accelerating creative momentum, expanding how our brands show up where consumers live, play and shop, and strengthening Smithfield’s leadership in innovation across the categories and markets we serve.”
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