Sleep Number launches ‘To a Good Life’s Sleep’ campaign, brand evolution

Sleep Number (SNBR) Corporation launched its newest marketing campaign, “To a Good Life’s Sleep,” marking the company’s first major integrated campaign in several years and the next phase in its brand evolution. The company said, “The campaign spotlights what sets Sleep Number apart: a truly personalized comfort that adapts as your life and your sleep needs change daily. The campaign is inspired by everyday lives and what they might look like in a world that adapts effortlessly and almost magically to each person, just like a Sleep Number bed.”