Sleep Number announces investment from Travis Kelce

Sleep Number (SNBR) announced a strategic partnership with Super Bowl champion Travis Kelce and welcomed him as its newest investor. “Travis Kelce brings a winning mindset on and off the field. He understands first-hand the importance of sleep in everyday performance, especially in recovery,” said Linda Findley, Sleep Number president and CEO. “Travis’ passion for and awareness of the health benefits of sleep, combined with his business acumen, will be a helpful accelerator of our work as we continue to share our story and attract new, younger consumers to the brand.” Through this strategic partnership, Sleep Number and Kelce will work together to share Kelce’s Sleep Number journey and the effects Sleep Number products have had on his performance, recovery and overall wellbeing. Over the next three years, Kelce will be featured in Sleep Number’s national advertising campaigns, including new TV commercials and digital content across social platforms and other channels. Kelce will become one of Sleep Number’s top shareholders with under 5% company ownership, aligning his interests with that of all shareholders.