SiteOne Landscape partners with Goodway Group to accelerate growth

Goodway Group announced it has been selected by SiteOne Landscape (SITE) Supply as its paid media strategy partner. “This partnership represents a milestone in our marketing sophistication journey,” said Erin Edstrom, Vice President of Integrated Marketing at SiteOne. “We were looking for more than a media buyer – we wanted a partner who could align with our vision, challenge our thinking, and create measurable impact. Goodway Group demonstrated that from the start. Its approach to uncovering consumer insights, passion for accountability, and customer-first approach were clear differentiators for us. We have confidence that together we can build and strengthen relationships with our customers.”