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Simply Good Foods initiated with a Neutral at BTIG

BTIG analyst Rob Dickerson initiated coverage of Simply Good Foods (SMPL) with a Neutral rating and no price target A re-rating of the shares is contingent upon the company’s renewed strategy, the analyst tells investors in a research note. The firm believes Simply Good’s category backdrop is not going to become less competitive. As such, the brand “may need a more targeted buyer niche to address,” it contends.

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