Shutterstock (SSTK) announced the launch of its Shutterstock app in ChatGPT, enabling users to discover images, videos, music, and sound effects from one of the world’s largest content collections directly in ChatGPT. Shutterstock now enables users to discover images, videos, music, and sound effects from one of the world’s largest content collections directly in ChatGPT. As AI platforms increasingly become a medium for creative ideation, Shutterstock is embedding high-quality, licensable content directly into AI-native workflows-positioning itself as the licensed content layer that fuels AI-driven creativity. The Shutterstock app in ChatGPT creates a gateway for AI-driven discovery, allowing content to be surfaced, previewed, and moved toward commercial production within AI and agentic workflows. By launching an app in ChatGPT, Shutterstock reduces creative and discovery friction and strengthens its position as the licensable content layer across emerging AI ecosystems.
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