Shock Top partners with Auntie Anne’s for ‘Beer Kneads Pretzels’ campaign

Shock Top and Auntie Anne’s are teaming up this fall for ‘Beer Kneads Pretzels’. The companies said, “A timeless pairing brought to life by an exclusive sweepstakes, promotional discounts, limited-edition merchandise, and a multi-faceted social media campaign, this partnership seeks to twist taste buds and celebrate the good times shared over pretzels and beer…To bring the partnership to life, Auntie Anne’s and Shock Top are giving away $300 Auntie Anne’s gift cards and co-branded ‘Beer Kneads Pretzels’ swag to three randomly selected winners…In addition to the sweepstakes giveaway, every 6-pack of Shock Top Twisted Pretzel Wheat comes with a delicious treat: an exclusive code for $6 off your next $12 Auntie Anne’s purchase in the Auntie Anne’s App. This offer runs through December 2025, or until these limited-edition 6-packs are gone…Along with the sweepstakes and promo-code discount, Shock Top and Auntie Anne’s are launching an exclusive merchandise capsule of ‘Beer Kneads Pretzels’ sweatshirts and sling bags, available to win through social media giveaways later in the season. Lastly, Shock Top and Auntie Anne’s will post a storm of exclusive social media content, including behind-the-scenes sneak peeks and plenty of Shock Top’s Wedgehead.”