Shock Top announces rebrand

Shock Top announced a transformative rebrand. With revamped packaging, a new logo, and an expanded, integrated marketing campaign, Shock Top aims to shock a new generation of beer drinkers with a modern look and shocking new seasonal flavors. Building on its legacy of delivering exceptional beers, Shock Top’s rebrand introduces a completely new visual identity that enhances its personality and offers a unique experience with every flavor. The new Wedgehead icon is designed as a bolder and more contemporary character, incorporating a lightning bolt symbol to signify Shock Top’s mission to provide an uplifting experience. Shock Top’s range of beers will undergo a significant refresh, starting with the renowned Belgian White and followed by the reintroduction of seasonal favorites such as Cosmic Berry, Mango Island Wheat, Lemonade Shandy, and Twisted Pretzel. Throughout the year, each variety will feature striking, vibrant visuals and graphics that vividly represent their distinct flavors.