Liberty Sports Group and its food and beverage division, Front Row Hospitality, announced a multi-year partnership with Shift4 to become the exclusive technology partner for Liberty’s growing portfolio of sports, entertainment, and live experience properties throughout North America. Under the agreement, Shift4 will provide SkyTab Venue technology for integrated point-of-sale and guest experience solutions, and will also power payments for merchandising, retail, and e-commerce operations. The partnership strengthens Liberty’s commitment to delivering fully integrated, scalable solutions that enhance operations and elevate the fan experience.
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