Shake Shack (SHAK) announced the appointment of Michael Fanuele as chief brand officer, effective Monday, September 15. Fanuele will report into Rob Lynch, CEO of Shake Shack and his role marks a new addition to the company’s leadership structure. Fanuele has been supporting Shake Shack as a consultant since earlier this year, where he played a role in strategic brand positioning and the selection of a new creative agency partner.
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