ServiceNow (NOW) announced a strategic partnership with Ferrari (RACE) to boost Hypercar performance and real-time race operations, becoming the Official Partner of the Ferrari Hypercar team. The company stated its AI Platform powers Ferrari’s global operations, supporting real-time race operations and connecting employees, dealers, suppliers, and platforms. The Ferrari Hypercar team uses a custom application built on ServiceNow to track and report car issues, communicate updates, and ensure traceability.
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