SEGG Media (SEGG) announced its first official football league partnership in the Indian subcontinent through a five-year commercial agreement with the Super League Kerala, valued at more than $11.6M. The agreement establishes SEGG Media and Sports.com as the exclusive global commercial and broadcast partner for SLK, encompassing: Exclusive international streaming rights across all territories; Integrated gaming and fan engagement products; Global sponsorship and brand activation rights; and Distribution focus across the Indian subcontinent and MENA, especially targeting the vast Keralite diaspora in the Middle East, North America, and Europe
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