SEGG Media signs binding LOI to acquire Triggy.AI

SEGG Media (SEGG) signed a binding Letter of Intent to acquire Triggy.AI, an artificial intelligence technology company specializing in dynamic ad-revenue formats and gamified engagement solutions. The proposed acquisition is scheduled to close on or before November 28 and will represent a significant advancement in SEGG Media’s technology capabilities to strengthen recurring revenue, deepen audience engagement and scale monetization across its global digital ecosystem. Founded more than five years ago by experienced gaming and sports-technology entrepreneurs, Triggy has developed an advanced AI engine used by multiple international brands that drives engagement and advertising optimization for several international brands. Its proprietary platform delivers personalized, real-time user interactions that increase dwell time, engagement, and conversion which contribute to predictable monthly recurring revenue from enterprise clients. Integrating Triggy’s technology across SEGG Media’s portfolio, including flagship brands Sports.com, Lottery.com and Concerts.com, will strengthen the Company’s ability to deliver next-generation content formats, data-driven advertising, and immersive fan experiences at scale.