SEGG Media invests in Veloce Media Group

SEGG Media (SEGG) Corporation announced a strategic investment into Veloce Media Group. The partnership will be managed by Sports.com, a division of SEGG Media. The investment forms part of a broader buy-and-build strategy to position SEGG Media as the home of immersive sports and next-generation media. The transaction, which values Veloce at GBP 40M pre-money, will be completed in two tranches, with a call option enabling SEGG to reach majority ownership at 51%. This move reinforces SEGG Media’s recent launch and the turnaround success of Lottery.com. It signals a new phase of high-growth strategic acquisitions centered around profitability, scale, and exciting global fan engagement.