SEGG Media announces additional details on Veloce Media investment

SEGG Media (SEGG) releases additional details on its investment in Veloce Media Group. Coupled with the acquisition of Quadrant through Veloce, it marks one of the most consequential weeks in SEGG Media’s expansion playbook. The Veloce investment is being managed through Sports.com, a division of SEGG Media. On July 12, 2025, Veloce Media Group finalized its acquisition of majority control in Quadrant, a creator-led content, motorsport and apparel brand co-founded by Formula1 driver Lando Norris. The transaction strengthens Veloce’s digital presence and extends control of Norris’ license to Quadrant through to 2027. With Norris reinvesting as a significant shareholder, the Formula 1 star retained over 20% in Quadrant, as well as gaining equity in Veloce. Quadrant already boasts a strong cap table, with notable shareholders including McLaren Racing CEO Zak Brown. This complements the existing Veloce investor group featuring Animoca Brands, Darryl Eales, the UK Government Future Fund, and Adrian Newey, who acts as the leading visionary for Veloce’s racing initiatives. SEGG Media entered into a Subscription Agreement for $7.59 million, payable in two tranches, which will result in the Company having 12.4% ownership stake in Veloce. Proceeds from the initial tranche funded the Quadrant acquisition. Additionally, the Company entered into a Call Option Agreement which, when exercised, will allow the Company to reach 51% ownership of Veloce, resulting in Controlling Interest and financial reporting consolidation.