SeatGeek announces new integration with Spotify

SeatGeek announced a new integration with Spotify (SPOT) that brings SeatGeek’s official primary ticket inventory directly into Spotify’s event discovery experience, extending SeatGeek’s reach to Spotify’s global audience of more than 751M monthly active users. Through the integration, fans can discover live events tied to the artists they listen to and connect seamlessly to SeatGeek to purchase official primary tickets from its team and venue partners, SeatGeek said. “SeatGeek is building the best marketplace for live events by making it easier for fans to find the right tickets in the best possible buying experience,” said Russ D’Souza, co-founder and president of SeatGeek. “This integration with Spotify helps remove friction at the moment of discovery, so fans can go from listening to an artist to choosing great seats in just a few steps. For our partners, it also creates a more direct and informed connection to fans as interest turns into attendance.”