Scienjoy engages Icon Capital to explore strategic alternatives

Scienjoy (SJ) engaged Icon Capital Group to evaluate strategic alternatives to optimize its cash position and enhance long-term shareholder value. The company authorizes ICG to assess a comprehensive range of strategic options, including business development initiatives, accretive acquisitions focused on U.S.-based artificial intelligence assets, share repurchase programs, recapitalizations, strategic investments or partnerships, and enhanced investor relations programs. The company believes that this engagement represents a decisive step toward bridging the gap between Scienjoy’s current market valuation and its intrinsic value. In parallel, the company is actively exploring opportunities to expand into adjacent areas such as crypto and the broader digital ecosystem, which it believes will create synergies with its existing business.