In Q2 Mobile Experience, says: Smartphone shipments decreased compared to Q1 when new models released, Grew both revenue and OP YoY by robust sales of S25 series, A series and Tablets Maintained solid double-digit profitability via efficient resource management. For the second half, Samsung (SSNLF) looks to: Focus on flagship sales of foldables/S25 series and emphasize AI on A series as well as reinforce AI for tablet/wearables and launch new form-factor products such as XR/TriFold to expand ecosystem and pursue solid profitability despite uncertainties and BOM cost burden.
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