Samsung nearing deal to invest in Perplexity, Bloomberg reports

Samsung (SSNLF) is nearing a deal to invest in Perplexity AI and integrate Perplexity’s search technology into Samsung devices, including preloading Perplexity’s app and assistant on upcoming devices, Bloomberg’s Mark Gurman reports, citing people with knowledge of the matter. The wide-ranging deal would allow Samsung to reduce its reliance on Google (GOOGL) and work with a mix of AI developers, with plans to announce the integrations as early as this year, including as a default assistant option in the Galaxy S26 phone line, Gurman writes.