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Samsung expects to drive revenue recovery for VD in Q4

Says Q3 VD/DA/Harman: VD: Experienced decline in earnings due to heightened market competition, despite solid sales of premium products. DA: Earnings decreased amid seasonally low air conditioner emand and the impact of U.S. tariffs. Harman: Achieved revenue growth driven by increased sales in both consumer audio and automotive segments. Says Q4 outlook includes: VD: Drive revenue recovery by proactively capturing seasonal demand through enhanced sales programs focused on premium and large-screen TVs. DA: Aim for YoY sales growth by prioritizing premium product expansion amid market uncertainties, including tariffs: Harman: Target YoY sales growth by boosting audio sales during peak season and diversifying brand portfolio. Says 2026 outlook includes: VD: Reinforce premium market leadership through innovative products like Micro RGB: Drive revenue growth by expanding sales in low-end to mid-range segments. DA: Expand sales by enhancing AI features and strengthening competitiveness in high-volume segments; Optimize business structure by shifting towards high-value-added areas, such as HVAC. Harman: Sustain growth in the automotive business by diversifying customer base; Solidify audio market leadership by leveraging newly acquired brands to enhance market presence

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