Sally Beauty (SBH) is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest step in the retailer’s expanding marketplace strategy and continued focus on discovery-driven shopping experiences. “As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step,” said Chris Kobus, Chief Marketing Officer at Sally Beauty. “We’re excited to continue meeting consumers where they are, with the professional-quality products they already trust.”
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