Saga Communications downgraded to Market Perform from Outperform at Noble Capital

Noble Capital analyst Michael Kupinski downgraded Saga Communications (SGA) to Market Perform from Outperform. While the firm continues to view the company’s digital transformation strategy favorably over the long term, reduced near-term EBITDA visibility, ongoing pressure on traditional advertising, and the timing of sufficient digital scale contribute to a lower rating, the analyst tells investors.