Safety Shot announces plans to capitalize on growth of Yerbae Brands

Safety Shot (SHOT) announces its strategic plans to capitalize on the growth of Yerbae Brands (YERBF) after its recently announced acquisition of the company. With Yerbae’s momentum into 2025, Safety Shot expects to leverage the brand’s expanding retail presence, strong distributor network, and innovative product portfolio to accelerate growth and strengthen its market position. In addition, the Company anticipates a 1000% increase in 2025 annual revenue over 2024 following the acquisition, bringing significant additional shareholder value. Yerbae’s retail successes provide additional retail opportunities for Safety Shot, and include: The southwest division of North America’s largest club store retailer, which spans across six states, emphasized Yerbae as part of its “Back to Health” initiative in Q1 2025; North America’s largest grocery retailer, authorized Yerbae in over 1,200 locations across 22 states, featuring eight divisions; Sprouts is expanding Yerbae’s portfolio with a new SKU, across 419 stores, including dry and cold placements; Casey’s General Stores authorized Yerbae into 300 of its Midwest based convenience locations including its cold innovation sets. Programming is expected to launch in September of 2025.