Sabre’s fares optimization technology selected by Hainan Airlines

Sabre (SABR) announced a new long-term agreement with Hainan Airlines. The carrier, one of the largest in China, will use Sabre’s Fares Manager and Contract Manager to manage and optimize international fares. Hainan Airlines flies routes across China and the world. Established in 1993, it has recently taken delivery of new aircraft and added new routes to its network. Fares Manager will bring integrated end-to-end automation and intelligence to its pricing strategy across new, existing, and resumed routes.