Sabre expands relationship with Thai Airways

Sabre (SABR) announced an expansion of its longstanding relationship with Thai Airways. The national carrier of Thailand has selected Sabre’s advanced Fares Manager and Fares Optimizer solutions to enhance its pricing capabilities and drive incremental revenue opportunities. This agreement further strengthens the alliance between Sabre and Thai Airways, which already includes a long-term distribution agreement. By adopting Sabre Fares Manager together with Fares Optimizer, Thai Airways is poised to streamline its fares management processes, respond more effectively to market dynamics, enhance analyst productivity, and optimize pricing strategies to maintain a competitive edge.