RYTHM, Senorita to make THC beverages available at U.S. arena

Chicago’s United Center has entered a new multi-year partnership with Senorita and RYTHM (RYM) to make THC beverages available at concerts and live events. “This partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois’ leading THC beverages,” said Ben Kovler, RYTHM, Inc. Chairman and Interim CEO. “Bringing Senorita and RYTHM to the United Center reflects a simple truth: consumers want non-alcoholic options, and leading venues are responding. The United Center is one of the world’s premier venues and continues to set the standard for live entertainment with the introduction of these modern, responsible options.”