Roth says significant premium would likely be required for Brown-Forman to sell

Roth Capital notes that Bloomberg reported that Pernod Ricard (PDRDF) has held some initial discussions with Brown-Forman (BF.A) (BF.B), but adds that as a family-controlled business that touts the competitive advantages of being such, Brown-Forman “has been a difficult/unlikely target.” Brown-Forman is undervalued, but deal or partnership probability is “hard to assign” and a “significant premium would likely be required,” adds the analyst, who reiterates a Buy rating on shares.