Roth calls ‘Narnia’ deal with Netflix ‘significant’ for Imax

Roth MKM keeps a Buy rating on Imax (IMAX) with a $28 price target after the company signed an exclusive, worldwide deal with Netflix (NFLX) to show Greta Gerwig’s “Narnia” movie on Imax’s screens. Based on the “well known Chronicles of Narnia book series, the movie will debut on Thanksgiving Day 2026 and will have a four-week window before launching on Netflix, the analyst tells investors in a research note. Roth views the announcement as a “significant deal” for Imax given its exclusivity. Netflix will also provide meaningful marketing support, something it has never done for a movie playing off its own platform, Roth points out. It believes “Narnia” could surpass $20M domestically in its opening.